The Pros and Cons of Working on a Makeup Counter: Is It the Perfect Start for Your MUA Career?
Starting your career as a makeup artist (MUA) is an exciting adventure, but it’s not always as glamorous as it might seem on Instagram. If you’ve considered working on a makeup counter, you’re not alone. Many aspiring MUAs begin their journey in department stores or beauty retailers, eager to gain experience, build skills, and experiment with a variety of makeup. But is it really the dream job you’ve imagined? Let’s take a look at the pros and cons of working on a makeup counter to help you decide if it’s the right path for you.
Pro: Getting Your Foot in the Door
For those new to the beauty industry, working on a makeup counter can be the perfect way to get started. Whether you're fresh out of beauty school or looking for a place to gain hands-on experience, a makeup counter is an ideal starting point. You'll be right in the heart of the beauty community, meeting diverse customers from all walks of life—from beginners looking for advice to experienced makeup lovers who are after a new product. Plus, it's a great way to network with other professionals, which could open doors to other career opportunities down the road.
💡 Pro Tip: If you’re looking to build your MUA career and gain access to a supportive community of beauty professionals, consider joining the ISOCLEAN Pro Programme. This gives you access to exclusive education resources and a forum of like-minded artists to help guide you through every step of your journey.
Con: It’s More Sales Than Makeup Artistry
While it may sound like all makeup and glam, working on a makeup counter can quickly reveal that the job is just as much about sales as it is about artistry. As ByChloe points out, “People think they’re going to be doing lots of makeup, but it is more just sales.” Your main objective is often to meet sales targets, upsell products, and convert walk-ins into buyers. Sure, you’ll still get to do makeovers, color match, and demo products, but the emphasis is on driving sales. If your true passion lies in the artistry rather than the business side, this might feel a little disheartening.
Pro: Learning About Products and Brands
One major perk of working at a makeup counter is the chance to learn about the products you’re using. You'll become well-versed in formulations, finishes, and how to address the needs of different skin types. Understanding various brands, ingredients, and product philosophies is an invaluable skill for any makeup artist. Plus, the discounts and free product perks are a great bonus, allowing you to try out products you may not have been able to afford on your own.
💡 Pro Tip: As you build your product knowledge, don’t forget to keep your tools and workspace clean to ensure a high standard of hygiene. ISOCLEAN products are specifically designed to help you maintain optimal hygiene—especially essential for makeup artists. Consider joining the IsoClean Pro Programme for 50% off Lifetimes disocunt on products and expert guidance on all things cosmetic hygiene!
Con: Sales Targets Can Be Stressful
While the opportunity to learn about products and interact with clients is great, the pressure to hit sales targets can be stressful. You’re often expected to push products while balancing makeup demos and providing excellent customer service. For some, the constant need to meet quotas and focus on sales metrics can detract from the creativity and artistry you hoped for in the role.
Pro: Meeting New People and Building Relationships
Another highlight of working on a makeup counter is the constant interaction with a variety of people. Whether it's a regular customer seeking their favorite products or a first-time shopper needing guidance for a special event, every day is a new opportunity to meet someone new. This can be especially rewarding as you help people feel confident and beautiful. Over time, you may even build a loyal clientele who trusts your expertise and returns to you for their makeup needs.
Con: Limited Creativity and Artistic Freedom
While you’ll be applying makeup throughout your day, the level of creativity might feel limited compared to what you’d expect as a freelance artist. Most of the time, you’ll be color matching or teaching customers how to use products in their daily routines. If you’re craving the freedom to experiment with dramatic looks or editorial-style makeup, the routine of counter work might start to feel repetitive.
Pro: Building a Strong Clientele and Brand Recognition
A surprising benefit of working on a makeup counter is the ability to build your own clientele. If you’re personable and have a passion for makeup, customers will remember you and come back for future purchases. Over time, you’ll develop a solid reputation and potentially get referrals, which can help you build your personal brand as a makeup artist. A steady clientele is a strong foundation for your future career.
Con: Limited Career Progression Without Extra Effort
Although counter work offers great entry-level experience, it doesn’t always lead to immediate career progression unless you're ready to take on additional responsibilities. If you're looking to become a freelance artist or explore more creative opportunities, the makeup counter may start to feel like a dead-end after a while. However, with the right mindset and a bit of networking, counter work can open the door to larger projects or even transitions into editorial work, freelance gigs, or brand ambassadorships.
Final Thoughts: Is It Right for You?
Ultimately, working on a makeup counter can be an incredible starting point for anyone entering the beauty industry. It offers valuable experience, exposure to a wide range of clients, and tons of product knowledge. However, if you’re more passionate about makeup artistry and less about the sales side, it might not be the perfect fit.
If you’re looking to build your career in a hands-on, client-facing environment, and don’t mind the sales aspect, then working on a makeup counter is a great way to start. But if you’re craving more freedom and creative expression, you might want to consider other opportunities down the road.
If you’re ready to take the next step in your MUA journey, the ISOCLEAN Pro Programme is a great way to get started. With access to exclusive resources, expert advice, a supportive community and LIFETIME disocunt, you’ll have the tools to thrive as a makeup artist, no matter what path you choose.
Have you worked on a makeup counter before, or are you considering it? Drop your thoughts or questions below—I’d love to hear your experiences
